☕ Espresso Vol. 5 - Gucci | Instagram | Starbucks
Read time - 2 mins, 57 secs
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☕ Espresso Shots ☕
1. Gucci becomes first major brand to accept $APECoin
In a massive step forward for luxury fashion, Gucci maintains its web3 influence by becoming the first major brand to accept ApeCoin.
$APE, the official currency of the Bored Ape Yacht Club, was initially given to ape and mutant NFT holders for free in March of 2022. Each ape was awarded roughly $70K in $APE during the initial drop. Wow.
$APE is a cryptocurrency that you can buy on major exchanges just like Bitcoin or Ethereum. Warning: the price is fairly volatile!
Initially, Gucci consumers will be able to checkout online and in stores using $APE via BitPay. $APE is currently the 33rd largest crypto currency by market cap.
☕☕ Take the double shot and read more: https://cointelegraph.com/news/gucci-becomes-first-major-brand-to-accept-apecoin-payments
2. Meta adds NFT functionality to Instagram in over 100 countries
You heard that right…Marky Mark Zuckerberg is pushing the big red button and activating NFTs within Instagram.
Users can post their digital collectibles by connecting their wallet to Instagram and verifying ownership. The verification is currently free and major partnerships exist with both Coinbase and Dapper Labs (creators of NBA TopShot).
More to come on how NFTs will evolve within the Meta universe, but massive bets are being made on web3 and the future of the internet.
☕☕ Take the double shot and read more: https://www.one37pm.com/nft/meta-integrates-nfts-into-instagram
3. Starbucks to announce how reward program will incorporate NFTs on September 13th.
I did not think Starbucks was going to be one of the first companies looking to incorporate NFTs into their loyalty program.
I was wrong.
Starbucks founder and interim CEO, Howard Shultz, teased “We have been working on a very exciting new digital initiative that builds on our existing industry-leading digital platform in innovative new ways all centered around coffee and most importantly, loyalty...we believe this new digital web3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend to earn stars approach while also introducing new methods of emotionally engaging customers, expanding our digital third place community, and offering a broader set of rewards.”
Full details to be announced on Starbucks Investor Day on September 13th.
☕☕ Take the double shot to read more: https://www.one37pm.com/nft/starbucks-rewards-program-crypto-nfts
☕☕ Coffee Break
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sundaydrips is the media arm for our lifestyle brand. We call it sundaydrips because it should feel like bite-sized goodness being dripped to you a little bit at a time. We currently produce content in 2 ways:
Espresso - Weekly newsletter sharing the most interesting stories at the intersection of culture and crypto in a 2 minute format
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