☕ Espresso Vol. 4 - Tiffany's Diamond NFTs | Nike Secret Patents | Jose Cuervo
Read time - 3 mins, 47 seconds
Welcome back to Espresso, your shortcut to the most interesting things happening at the intersection of culture (fashion, sports, music, brand, lifestyle) and crypto.
Subscribe here to get the most interesting stories delivered directly to your digital front porch each week. For free!
☕ Espresso Shots ☕
1. Tiffany and Co. to create $50K diamond necklaces for 250 Cryptopunks holders
That’s right…legendary jeweler Tiffany dropped “NFTiff”, an exclusive collection of 250 passes that may be minted and redeemed by Cryptopunks holders for 30ETH (~$50K).
Each pass entitles the minter to a necklace with at least 30 gems (including diamonds, sapphires, amethysts, etc.) and an NFT of the digital artwork render for the final piece.
While absurd on the surface, this is the tip of the iceberg for how advertising might work in a web3 future. Tiffany wanted to target customers that were most likely in their target demo (ultra-rich that could blow $50K on a pixelated character necklace in the midst of a global recession) and used the Cryptopunk holders (exactly that target demo) to enter the NFT space.
☕☕ Take the double shot and read more about the project: https://nft.tiffany.com/faq/
2. Nike AR/VR/NFT patent reveals interesting future use cases for digital footwear, wearables, and virtual reality.
In late Dec. 2021, Nike shocked the world by acquiring digital wearables company, RTFKT.
Since then, RTFKT has been busy manifesting a web3 future for footwear. In the spring, RTFKT dropped the CryptoKick. These were the first ever digital wearable from Nike and had dynamic properties, meaning their designs could be updated and upgraded with plug-in “skin vials”.
Nike’s patent also referenced use cases like:
AR POAPs - users at sporting events may be able to hunt for a scannable CryptoKick to unlock a custom skin for that game/team
Collabokicks - it may be possible to breed two different kick designs to morph into a third
Genetics - Genes or traits coded to the shoe could change/evolve overtime as the shoe is used (e.g., the strain/heat gene gets more resistant as the wearer runs with the shoes, etc.)
☕☕ Take the double shot and read more about the patent in tis Twitter thread from @ratboirufus:
☕☕☕ Take the triple shot and dive into the full patent: https://patents.google.com/patent/US10505726B1/en
3. Jose Cuervo launches tequila-fueled adventure in Vegas City District of the metaverse?
Metaverse schmetaverse, amirite?
Apparently the fine folks at Jose Cuervo don’t think so. They opened up a “Metadistillery” in the Vegas city district of Decentraland, one of the world’s biggest virtual worlds.
During the week, fans could compete in contests to win Decentraland wearables, Jose Cuervo merch, and other NFTs.
Cheers while I add this virtual shot of tequila to my espresso.
☕☕ Take the double shot to read more about Jose Cuervo in the metaverse: https://nftplazas.com/decentraland-and-jose-cuervo/
☕☕ Coffee Break
Enjoying Espresso? Subscribe to get episodes emailed for free 1-2 times per week.
To learn more about these stories and others like it, join 2,950 other curious cats and checkout our daily YouTube show, Cryptoland.
Last week we broke down why Damien Hirst is an [extremely wealthy] madman because he’s burning 5,000 of his paintings 👇🏻
LOVE ESPRESSO? HERE’S HOW TO LOOK LIKE THE SMARTEST FRIEND IN YOUR GROUP 👇
If you enjoyed reading this, we’d love your help.
We can bet you have at least one friend that is interested in culture and how it might change over the next decade.
Maybe they love Kanye, fashion, music, sneakers, sports, celebrities, luxury, or one of a million other things that fall into “culture”.
Text that friend. Tell them about us → www.sundaydrips.com
They’ll love you for it and we’ll owe you one. Never know what that might mean down the road…😏
What is sundaydrip?
sundaydrip is a lifestyle brand built on web3 rails. Our goal is to create physical and digital collectibles for the next generation of adventurers.
What is sundaydrips?
sundaydrips is the media arm for our lifestyle brand. We call it sundaydrips because it should feel like bite-sized goodness being dripped to you a little bit at a time. We currently produce content in 2 ways:
Espresso - Weekly newsletter sharing the most interesting stories at the intersection of culture and crypto in a 2 minute format
What is sundaydrip society?
The society is our community and lifeblood of our brand. We started the society as a gated membership in Discord that unlocks with ownership of our genesis sundae NFTs.
For limited access (for free) into our society, join our discord here → https://discord.gg/sundaydrip
To mint our genesis sundae NFT and earn full membership status forever → https://sundaydripsociety.com
Legal Disclaimer: No information shared in Espresso is financial advice. All content is for entertainment and informational purposes only. Wavy Labs, LLC is not a registered investment, legal, or tax advisor or a broker/dealer